Marketing

Career and Major Information
Related Career Titles
Web Sites
Salary Information

 

Students who are interested in marketing will follow the Associate of Science Business curriculum at Walters State Community College.  This curriculum is designed to transfer into a four-year bachelor’s program at a college or university as general education and introductory level major courses; however, the curriculum is not specific for any particular school.  Students will need to consult with a faculty advisor to determine course requirements for an individual college or university.  The Business Division’s web link is: http://www.ws.edu/businessdiv/default.asp

 

Career and Major Information:

 

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.  (American Marketing Association)

 

Marketing managers develop the firm’s detailed marketing strategy. With the help of subordinates, including product development managers and market research managers, they determine the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets—for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers develop pricing strategy with an eye towards maximizing the firm’s share of the market and its profits while ensuring that the firm’s customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services and oversee product development. Marketing managers work with advertising and promotion managers to promote the firm’s products and services and to attract potential users (Occupational Outlook Handbook 2004-2005).

 

 

Related Career Titles: 

 

Account Representative                                  Advertising Executive

Internet Marketing Specialist                          Brand Manager

Buyer                                                              Sales Manager

Marketing Planner                                           Marketing Researcher

Promotions Director                                        Public Relations Specialist

Retail Manager                                                Telemarketing Representative

 

Web Sites:

 

Marketing & Sales Jobs Page http://www.nationjob.com/marketing

 

Careers in marketing http://careercenter.tamu.edu/students/s1/s1d2f.shtml 

 

Careers in Marketing http://www.careers-in-marketing.com

 

Economists and Marketing Research Analysts (Occupational Outlook Handbook)
http://stats.bls.gov/oco/ocos055.htm

 

So You're Thinking About a Marketing Career http://www.black-collegian.com/issues/1998-12/marketing12.shtml

 

Business Job Finder:  Explore Business Careers http://www.careers-in-business.com

 

American Marketing Association http://www.ama.org/

 

Advertising Age http://www.adage.com/

 

The Ad Council http://www.adcouncil.org/

 

 

Salary Information:

Median annual earnings in the industries employing the largest numbers of marketing managers in 2002 were as follows:

Salary figures quoted are based on national figures.  Local or regional salaries may be lower.

 

Citation: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2004-05 Edition, Advertising, Marketing, Promotions, Public Relations, and Sales Managers, on the Internet at http://www.bls.gov/oco/ ocos020.htm